Behind every successful marketing and sales strategy lies a clear framework – a way of thinking that shapes decisions, sparks creativity, and drives results. Over the years, I’ve gained these frameworks through years in sales and marketing, reading great books, studying the craft, and listening to inspiring podcasts. They continue to influence not just what I do, but how I approach every challenge and opportunity.

We’re visual people, and sometimes the best way to bring ideas to life is to see them mapped out. These frameworks help simplify complex strategies, showing how each part connects to create a bigger picture. When you can see it, strategy becomes more practical, adaptable, and alive.

To make this useful for you too, I’ve added free PDF downloads of these frameworks, with more being added over time. They’re here to give you fresh perspectives, practical tools, and inspiration for shaping your own marketing and sales approach.